The Art and Science of a Scroll-Stopping Ad

For our partnership with Feet It, we were commissioned to navigate the crazy landscape of TikTok. Our objective was to create a series of short-form video ads that were engineered for traffic and conversion.

A Foundation of Insight

Our process began with a deep, data-driven immersion into the Mexican tiktok ad ecosystem. By analyzing the platform's top 1% successful ads, we distilled three core principles for tiktok-y excellence: visual polish is paramount, dynamic momentum is essential, and informative substance consistently outperforms overt branding.

Casting the Perfect Latin

A key challenge was sourcing the ideal talent from our headquarters in Sofia, Bulgaria. We required an individual who embodied charisma and resonated authentically with the Mexican audience. Our extensive casting process led us to Alex, a native musician whose artistic spirit and unique presence perfectly aligned with the campaign's vision.

A Symphony of Motion and Place

To cultivate relentless visual engagement, we choreographed a narrative that unfolded across a variety of settings. We seamlessly integrated bespoke footage from six distinct locations with curated stock visuals, creating a rich and fluid visual experience. Our production schedule ensured we could capture six complete videos in a condensed nine-hour timeframe.

The alchemy of Post

The final stage was to fuse these elements into a compelling whole. Swift pacing, engaging typography, and visual transitions. We layered in select b-roll, 3D animations, and a professional audio and color grade to elevate the final product.

The resulting campaign was tuned to the sensibilities of its audience, and optimized for high performance. This project showcases our commitment to blending analytical methods with creative ingenuity to deliver the desired outcomes.