The and Science of a Scroll-Stopping Ad

For our work with Feet It, we were commissioned to navigate the crazy landscape of TikTok. Our objective was to create a series of short-form video ads that were engineered for both engagement and conversion.

A Foundation of Insight

Our process began with a analysis of the Mexican tiktok ecosystem. By analyzing the platform's top 1% successful ads, we found three core principles for the best tiktok-y ads: visual polish is a must, dynamic momentum is essential, and informative substance consistently outperforms overt branding.

Casting the Perfect Latin

A key challenge was sourcing the ideal talent from our home— Sofia, Bulgaria. We required an individual who embodied charisma and resonated authentically with the Mexican audience. Our extensive casting process led us to Alex, a native musician whose artistic spirit and unique presence perfectly aligned with the campaign's vision.

A key value of Motion

To cultivate relentless visual engagement, we came up with a narrative that unfolded across a variety of settings. We ntegrated the bespoke footage from six distinct locations with curated stock visuals, creating a never resting, always engaging experience. Our production schedule ensured we could capture six complete videos in a condensed nine-hour timeframe.

The Post

The final stage was to fuse these elements into a compelling videos. Swift pacing, engaging motion graphics, and visual transitions. We layered in select b-roll, stock footage and a professional audio and color grade to elevate the final product.